Vision

That all students may be given an equal opportunity to find meaningful employment post-graduation.

Mission

To create beautiful, inspiring marketing materials for local organizations so that they may continue to provide value our city, province, and country, to connect with Edmonton’s advertising community through mentoring relationships to create a pipeline of prospective employees, and to give students an opportunity to practise their academic skills and build a portfolio of meaningful work.

Values

Honesty, Quality, Communication, Diversity, & Entrepreneurship

Brand

Our trade name is an acronym for the Design and E-Marketing Undergraduate Experience Collective. We use French to signify message transmission across languages and cultures—Deux Collective values diversity in communication.

Deux Collectif translates to 'Two Collective' and uses the Roman numeral II as a representation of our stand beside the client, working together to create brand stability in our rapidly changing digital world. We call it 'providing sustenance'. 

We use asterisks extensively in our material because it's all in the details. Deux Collectif is committed to communicating the right information in the most effective way.

Our traditional serif typeface is designed for legibility and familiarity. Like worn alphabet blocks, our logotype is an ode to learning and humility.